Design Briefs

Please take a few minutes and answer the following questions, this will help me to get a better idea of who you are, and what you stand for. If there is questions you don’t feel comfortable answering, just leave it blank, the more answers you provide me with, the easier it will be for me to design a logo, that will be pleasing to you and represent you the best.

Brand Design

    Company Detail




    Company Information

    1. What are your companies’ main objectives? Vision? Mission?

    2. What words best describe your company?

    (You can use these words and add some of your own if you like: Dependable, Serious, Integrity, Family, Traditional, Upscale, High-tech, Quality, Enthusiastic, Corporate, Fun, Unique, Strong, Edgy, Established.)

    Your Target market & Competitors

    3. Who is your primary target market?

    (Age, education, income, etc.)

    4. What do you offer your target market, which others don’t?

    5. Who are your main competitors?

    6. What differentiates you from your competitors?

    Specifics & Use

    7. What do you want the logo to say about you?

    8. Where will the logo be used primarily?

    9. Do you have specific imagery in mind for your logo?

    10. Do you have any colour preference, or existing brand colours?

    11. What colours do you dislike?

    12. Do you want your tagline/slogan stated alongside your logo?

    Inspirations

    13. What logos appeal to you? And why?

    14. What logos don’t appeal to you?

    Agreement

    15. Time frame for logo?

    12. Who can be contacted for queries and approval?




    Comments or Notes

    17. If you feel that everything weren't covered, leave notes below.